How does web push notification work?

How does web push notification work?



How do Push Notifications work?

Push Notifications rely on technology that enables websites and online stores on mobile devices and computers to send messages directly to users through their device screens. This technology is considered one of the primary means of communication with users and helps inform them about important events, news, or new updates.


How Push Notifications Work on News Websites


Below is a comprehensive breakdown of the process behind push notifications:


Subscription and Consent

Upon a user's initial visit to your website, they may be prompted to subscribe to push notifications. If the user agrees, the website obtains permission to send immediate notifications to their browser.


Notification Creation

When you intend to dispatch a notification, the website's platform generates a notification message that incorporates text, a title, and potentially a link to a relevant page or a button.


Notification Dispatch

The notification is relayed through dedicated servers, directed to the browser of the subscribed user.


Notification Reception

The user receives the notification on their browser, where it is presented akin to a succinct announcement located within a designated section of the page.


Process of Enabling Push Notifications in E-commerce Stores


User Subscription

Ordinarily, users have the ability to subscribe to notifications from the store once they are logged into their respective accounts on the platform.


Notifications Pertaining

to Offers and Discounts: Stores can expeditiously disseminate notifications to users concerning exclusive offers, discounts, sales, and noteworthy events.


Notification Generation

Notifications are generated by leveraging the available data within the store's database. This encompasses the identification of targeted users for each specific notification. 


Notification Dissemination

Notifications are dispatched via the store's content management system, reaching devices associated with individual user accounts.


Interacting with Notifications

Users are able to seamlessly engage with notifications by clicking through to the corresponding product page or the featured offer within the store.


In brief, whether you are operating an e-commerce website or managing an online store, it is advised not to hesitate when it comes to enrolling with the To2 platform to activate instantaneous notifications.


This will establish a potent mechanism for communicating with users and effectively capturing their attention towards pivotal events and compelling offerings, even if their current engagement with the website is momentary.

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